None other than Fred Reichheld, author of the noted books 'The Loyalty Effect' and 'Loyalty Rules' has just published 'The Ultimate Question' where he gives a blistering list of the kind of corporate behavior that results in the experiences that I call buying dangerously. He calls the results of this bad behavior 'bad profits', which is an excellent indication of the results of being a bad company. He gives lots of reasons why companies should not have practices that make "... a customer feel misled, mistreated, ignored, or coerced. Bad profits come from unfair or misleading pricing, ... by delivering a lousy customer experience." Then he gives good, but incomplete advice on what to do about it.
I'm going to add all three books to this site.