Buying Dangerously: 1 Good, 1 Strange Sprint experience

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Firm Success & Failure

Fred Reichheld: The Ultimate Question
Reichheld is THE expert on Loyalty. In this third book he gives a blistering indictment of the kind of corporate behavior that leads to what we experience as buying dangerously. Read chapter one and cheer. Read the rest to find out what his somewhat simplistic, but challenging solution is. (****)
Al Ries & Laura Ries: The Fall of Advertising and the Rise of PR
"Advertising has no credibility - it's the self-serving voice of a company eager to make a sale." But PR, they say, is much better.... (****)
Paul Ormerod: Why Most Things Fail
Ormerod is an economist with serious credentials who has become a leader in the growing mob of non-conventional economists. In this book he presents "The Iron Law of Failure" (according to the cover - actually this is hard to find - its not in the contents nor index, its on p. 222) and applies it to business and governments. From the cover: ".. he also makes it clear how desirable social and economic outcomes may be achieved when individuals, companies and governments adapt in response to the actual behavior and requirements of their customers and constituents." (*****)

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1 Good, 1 Strange Sprint experience

My Sprint broadband connection (via small USB modem for my laptop) stopped working a few weeks ago related to a computer problem. I spent some time on the phone with a very helpful and patient person who finally after an hour gave me some final instructions and we hung up.

Unfortunately, the final instructions didn't work. So tonight, I finally had a chance to call back to the number on the software for tech support (its the same number as on my statement, and was told it was after normal business hours, but 'The automatic system could handle my call, please enter your phone number.' I did and the the next message was to enter the service, broadband which I did and it tells me to call back during normal business hours. So much for 24/7 automatic service....

What say Sprint? Did I do something wrong?

January 29, 2009 | Permalink

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